How it works
One partner. Every dot connected.
A team with no leader is just highly skilled individuals running around the field. If they score, it's by chance. Here's what our coordination actually looks like.
Becoming a client
The 15-minute call
No pitch. We talk about where you are: thinking about selling, under LOI, or staring at an inbound offer. You leave with the questions you should be asking, whether or not we ever work together.
Discovery: your number, reverse-engineered
One hour. We help you determine the number you need to gain true independence — after taxes, fees, family obligations, giving, and what your month-to-month life costs. Everything gets a price tag so you move forward from a position of confidence.
The go-forward plan
We deliver a one-page plan with your number at the top. No 60-page decks full of charts you don't care about. This is our proposal — the list we'll work from day one should we decide to work together.
As a client
MEETING
The IPO meeting — investments, priorities, and outcomes
Our first meeting together. We establish your investment policy, define your goals and KPIs, and agree on what a successful outcome looks like. This is the foundation everything else is built on.
The team, coordinated
Tax strategists, M&A advisors, attorneys, bankers: we make the introductions where needed, set the agendas, and call the plays so their work compounds instead of colliding.
Access, as needed
We keep an intentionally small client list so we can provide concierge access. You have a direct line without phone trees and voicemails.
The proactive planning session, twice a year
April and November. We review the tape, update the buckets, revisit the mandate, and get ahead of the next tax year instead of reacting to the last one.
The engagement
We work with a small number of founders, and we coordinate everything. That only works if the relationship is built to fit.
Pre-liquidity planning
Before the proceeds exist, the work is preparation: your number, the tax and entity strategy, the timing, the team assembled around the deal. We run this as a flat monthly advisory engagement for as long as it takes to get you to the table.
Wealth management
Once the sale closes and your proceeds are consolidated under our care, the monthly engagement gives way to a single, transparent asset-based fee. It scales down as the relationship grows — the more we steward, the lower your effective rate.
We manage the whole picture — which is why we ask that your investable assets are consolidated under our care. It's the only way one partner can truly coordinate every dot.
What it costs, in full
No retainers hidden in fine print. Once your proceeds are under management, you pay one annual advisory fee, billed as a percentage of the assets we steward. It's marginal — you pay each rate only on the dollars that fall within that band, and your blended rate drops as the relationship grows.
| On assets in this range | Annual advisory fee |
|---|---|
| The first $250,000 | 1.50% |
| The next $250,000 | 1.45% |
| The next $500,000 | 1.35% |
| The next $1,500,000 | 1.15% |
| The next $2,500,000 | 0.95% |
| The next $5,000,000 | 0.70% |
| Everything above $10,000,000 | 0.55% |
How to read this: a $1,000,000 relationship pays 1.50% on the first $250K, 1.45% on the next $250K, and 1.35% on the final $500K — a blended rate of about 1.41%, not a flat 1.50%. As the relationship grows, your effective rate falls. There are no separate platform fees, transaction commissions, or surprise line items on top.
The questions founders actually ask
Whose money is it?
Yours. Always. Every dollar is held in an account titled to you or the entity that funded it. We direct the strategy; you own the assets. Nothing is pooled, commingled, or held in Goldfin's name.
Who actually holds my assets?
LPL Financial serves as independent custodian. They hold the assets, produce your statements, and process every transaction. You can verify your balances directly with LPL at any time, independent of us — which is exactly the point.
Can I leave?
Whenever you want. There are no contract periods, no lock-ups, and no surrender charges. We earn the relationship every year, not by trapping you in one. Our clients stay for the long term because they choose to — and we'd rather it always be a choice.
How are you paid?
From the advisory fee above, deducted directly from your accounts and itemized on your LPL statements. No hidden commissions, no product kickbacks, no incentive to sell you anything. Our compensation rises and falls with the value of your assets, which keeps us on the same side of the table as you.
How long is the relationship meant to last?
For the long haul — through the sale, the years after, and ideally the next generation. But "meant to" and "required to" are different things. The relationship lasts exactly as long as we keep earning it.
Why do you require all my assets in one place?
Because we can't coordinate what we can't see. One partner connecting every dot — tax, estate, investments, giving — only works when the whole picture sits in one place. Scattered accounts are how things fall through the cracks at exactly the wrong moment.